The short answer: type the street address into Roof Launch's Render Agent. The system pulls Google Street View imagery and AI-generates a photoreal render of the home with a new architectural shingle in your selected color. About 30 seconds per render, free for as many renders as you want.
The workflow
- Open Roof Launch's Render Agent. Free account, no credit card.
- Type a street address or full street name (or click a NOAA storm footprint).
- Pick the default shingle color tier. Homeowners can swap colors on the customer portal later.
- Wait 30 seconds (single) or 8-12 minutes (full street).
- Review the renders + square counts. Each home gets per-roof squares, pitch, ridge + valley + hip geometry.
- Mail postcards at $1 each when ready. Recent-reroof homes auto-suppressed.
What's auto-calculated on every render
- Roof area in squares (1 sq = 100 sq ft).
- Pitch class from satellite-derived roof geometry.
- Ridge linear feet for ridge-cap material.
- Valley linear feet for ice-and-water shield.
- Hip linear feet for additional materials.
- Roof-facet count for install-labor estimation.
Auto-measurement is within 5-8% of EagleView and 3-7% of hand-measured for typical pitched residential roofs. Accurate enough to quote off and collect an inspection deposit. See instant property measurement for roofing for full accuracy notes.
How is this different from Roofr or EagleView measurement reports?
Roofr and EagleView produce detailed engineering-grade measurement reports — every facet, every valley, every penetration noted, suitable for permitting and material-supplier pre-cuts. Roof Launch's renders + auto-measurements are acquisition-grade: accurate enough to mail a real price band on a postcard, but not the final number for material order. The common stack is Roof Launch for acquisition + customer-portal price band, then pull EagleView at material-order time. The two are complementary.
Common use cases for roof renders
- Steady-state mailed roof quote postcards — the primary use case. Rendered home + price band drives 15-20% scan rates.
- Storm-response same-day mailings — bulk-render the entire NOAA hail footprint within hours of the event; mail within 48 hours before storm-chaser competition saturates.
- Customer-portal landing pages — every render gets a per-home portal with 3 material-tier prices and color picker.
- Neighbor follow-up after install — adjacent homes get rendered with the same shingle color the homeowner just installed, plus a "your neighbor at [address] just had Roof Launch install" line.
- Adjuster meetings — pull up the render alongside the storm-damage photos during the scope meeting.
Render any roof in 30 seconds. Free.
Type the street address. Get the render + squares + pitch + ridge geometry instantly. $1 per mailed roof quote when you're ready to send.
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