The quick verdict
AccuLynx is the industry-standard CRM for residential roofing — built specifically for the roofing workflow (sales pipeline, supplement tracking, photo workflows, crew dispatch, post-install operations). Roof Launch is the acquisition layer that sits BEFORE AccuLynx: it generates the leads that fill the pipeline by AI-rendering homes with new roofs and mailing postcards with upfront pricing.
Feature comparison
| Capability | Roof Launch | AccuLynx |
|---|---|---|
| AI rendering of house with new roof (3 material tiers) | Yes — core feature | No |
| Mailed roof postcards with upfront pricing | Yes — $1 per quote | No |
| Customer portal with material picker | Yes | Generic proposal interface |
| Roofing-specific sales pipeline | Basic stages | Excellent — full workflow |
| Insurance supplement tracking + Xactimate sync | Line-item alignment only | Excellent — industry standard |
| EagleView / HOVER integration | No (manual) | Tight integration |
| Photo workflow + CompanyCam integration | No | Excellent |
| Crew dispatch + scheduling | Basic | Excellent |
| Manufacturer warranty registration | No | GAF, OC, CertainTeed sync |
| Storm-response neighborhood pre-loading | Yes | No |
| Neighbor follow-up automation | Yes | Limited |
Pricing
AccuLynx: $89+/user/mo subscription, tiered. Implementation may require onboarding fee.
Roof Launch: $1 per mailed roof quote, free account, free rendering.
When AccuLynx wins (on its own)
- You already have steady lead flow and your bottleneck is supplements + dispatch + crew workflow.
- You do heavy insurance work and need Xactimate sync, supplement tracking, EagleView integration.
- You have 3+ crews and need real photo workflows + manufacturer warranty registration.
When Roof Launch wins (on its own)
- You don't have steady lead flow — getting to your first 20-50 reroofs.
- Your bottleneck is acquisition, not management.
- You want a self-generated lead channel that gets more efficient over time (vs aggregator leads that get more expensive).
The combined stack
- Roof Launch: Street name → AI render every house with new roof in 3 tiers → mail postcards → homeowner scans → customer portal → material picked + deposit paid.
- Lead flows into AccuLynx: Deposited lead enters your AccuLynx pipeline.
- AccuLynx runs the rest: Supplement writing (if insurance), EagleView measurement, photo workflow, crew dispatch, manufacturer warranty registration, invoicing.
This is the standard stack for $1M+ residential roofers. Most contractors don't have both yet — they pick one or run AccuLynx with aggregator leads filling the pipeline. The Roof Launch combination produces self-generated leads that close at 8–15% (vs 3–6% on aggregator leads) and removes the per-lead aggregator cost entirely.
Fill your AccuLynx pipeline at $1 per lead.
Free account, free rendering, $1 per mailed roof quote. Money-back guarantee on your first $1,000 campaign.
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